RANsquawk is a real time analysis and financial news broadcaster based in the heart of London.
Our team was tasked with developing a strategy to drive more traffic and conversions to the business for their monthly subscription packages. One of the core components to delivering results for RANsquawk came in the form of understanding their customer. Using the companies existing data we cross referenced this with Facebook’s vast data bank to give ourselves a starting point for our Facebook marketing campaign. Leveraging high-quality explainer videos, we set about gaining hyper targeted impressions of the brand. This formed the first layer of our marketing activities. Using the Power Editor we segmented video viewers by % of each video watched and went about building ads based on the understanding of that audiences segment.
Through the campaign, we secured new subscribers for the RANsquawk service through delivering an 86% increase in web traffic to the existing site whilst the campaign was active. The cost per click for our traffic generation activities was £0.08 across the entire campaign. This allowed us to deliver solid results on a small budget within the first 28 days of the campaign.